Home A-Z INDEX Español
INTERNATIONAL MANAGEMENT
Faculty
Imagen Profesores
Pleca Profesores
Department professors
Return to the list of teachers»
MARILÚ FERNÁNDEZ HADDADMARILÚ FERNÁNDEZ HADDAD
MARILÚ FERNÁNDEZ HADDAD

Degrees:
Doctorado en Ciencias Económicas y Sociales, Johannes Kepler University.
Maestría en Comunicación de Instituciones , Universidad Complutense de Madrid.
Maestría en Publicidad , Universidad Pontificia de Comillas .
Licenciatura en Ciencias de la Comunicación, Universidad de las Américas Puebla.

MIEMBRO DEL SISTEMA NACIONAL DE INVESTIGADORES (SNI) Candidato

Areas of interest:
• Mercadotecnia social • Cambio de comportamiento • Salud pública • Consumo verde CIP Code: 51.2207 and 52.1401
Marilu Fernandez-Haddad is an Associate Professor of the Marketing Department at the Universidad de las Américas Puebla, México, and she was chair of the Department from 2010-2015. She graduated with honors from the Doctoral Program in Economics and Social Sciences, at Johannes Kepler University, Austria, with a dissertation in Social Marketing. She has worked developing strategies for integrated communication campaigns and for social and political marketing in Spain, United States and Mexico. Among other publications, her book Understanding the Effectiveness of Social Marketing Programs was published by Editorial Lambert, Germany. Because of her professional experience and her doctoral research, she currently develops research on Social Marketing, particularly in community changing behaviors to improve quality of life, with publications of academic articles in Journal of Social Marketing, Journal of Nonprofit & Public Sector Marketing, Government Information Quarterly, Frontiers in Public Health, among others.
  

 
 

Producción de investigación
Sección 
 
Año




Congresos Internacionales

2021
Importancia del Marketing Social y su influencia en el comportamiento de la población de Colombia, Tipo de participación: Conferencista Invitado Virtual Nombre del congreso: Jornada de Actualización Académica



Artículos de investigación

2021
Key Factors that Influence School Dropouts Amongst Adolescents in Marginalized Urban Areas of Mexico, Nombre de la revista: Journal of Nonprofit & Public Sector Marketing,, Volumen: , Número: , Páginas: , DOI: 10.1080/10495142.2021.1982111 , ISSN: 1049-5142

 
Return to the list of teachers»
 
All Rights Reserved © 2024. Universidad de las Américas Puebla. Sta. Catarina Mártir. Cholula, Puebla. 72810. Mexico | Admissions: informes.nuevoingreso@udlap.mx Telephone: +52 (222) 229 20 00 | Admisiones +52 (222) 229 2112 | Privacy notice
Botón Arriba

Master