Marketing
Are you ready to understand consumer behavior and create innovative strategies?
Learn about market intelligence, data analysis, and product innovation. Design brand, pricing, distribution, communication, and digital marketing strategies.
Be part of the new era of marketing!
Study Plan
A study plan designed to face current world challenges, combining technologies and practical skills so you are always one step ahead in a global and dynamic environment that is filled with opportunities. Consult the previous study program (2017 Plan).
1st Term
- Foreign language I
- Digital culture
- General studies elective in social sciences
- Marketing fundamentals
- College math
- Administration outlook
2nd Term
- Business and economics
- Business statistics I
- General studies elective in math
- Accounting
- Foreign language II
- Academic reasoning
- Consumer behavior
3rd Term
- Cost accounting
- Qualitative market research
- Foreign language III
- Academic writing
- Digital image basics
- Macroeconomic environment
- Business statistics II
4th Term
- Negotiation and sales
- Financial administration
- Ethics and social responsibility in business
- General studies elective in humanities
- Digital image edition
- International marketing
- Integral marketing communication
5th Term
- Quantitative market research
- Pricing strategy
- Professional practices I
- General studies elective in arts
- General studies elective in natural sciences
- Internal marketing
6th Term
- Digital marketing
- Brand management
- Service marketing
- Distribution strategies
- Product innovation
- Market intelligence I
7th Term
- Select topics
- Marketing and retail
- Social marketing
- Market intelligence II
- Professional practices II
- Business creation
8th Term
- Public relations planning
- Digital publicity
- Strategic marketing
- Perspectives of the discipline
- Vanguard topics
Accreditations
By accepting the challenge, you will:
- Manage e-marketing, community, and content management.
- Conduct market research and intelligence.
- Plan international and service marketing actions.
- Develop new products.
- Implement marketing strategies.
- Innovate in advertising and branding.
Are you ready to be a part of a unique educational experience at UDLAP?
Connect with the world.
UDLAP offers you an opportunity to study abroad, widening your horizons and promoting your personal and professional growth.
Faculty.
With their passion and knowledge, our professors provide you a quality education and unique academic experience. Discover who will accompany you.
Graduates.
Their academic formation motivates them to their professional success and impact on society that inspires all. Discover our graduate’s success stories.