Communications and Public Relations
Are you willing to handle challenging situations and communicate events that make a difference?
Learn to create communication strategies that manage the image and public reputation of brands and organizations globally in an effective and ethical manner..
Become the bridge between companies and their audience!
Study Plan
A study plan designed to face current world challenges, combining technologies and practical skills so you are always one step ahead in a global and dynamic environment that is filled with opportunities. Consult the previous study program (2017 Plan).
1st Term
- Digital image basics
- Foreign language I
- Digital culture
- General studies elective in math
- Principles of public relations and integrated communication
- Communication theories
2nd Term
- Narrative construction
- Statistics for social sciences
- Foreign language II
- Academic reasoning
- Photography
- Cinematographic language
- Digital image edition
3rd Term
- Foreign language III
- Academic writing
- Audiovisual production techniques
- Scriptwriting for audiovisual media
- General studies elective in social sciences
- Research methods in social sciences
- Audio production
4th Term
- Contemporary communication and culture
- Advanced research methods in social sciences
- Transmedia content
- Multimedia content production
- General studies elective in humanities
- Composition and journalism
- Organizational communication
5th Term
- Analysis of audiences
- Persuasion and public opinion
- Professional practices I
- General studies elective in natural sciences
- General studies elective in arts
- Public speaking
- Digital communication
6th Term
- Critical theory and cultural studies
- Training and development in organizations
- Sensory communication and development of experiences
- Select topics
- Strategic campaigns in digital media
- Corporate image evaluation and reputation
7th Term
- Discourse analysis in communications
- Crisis communication
- Professional practices II
- Perspectives of the discipline
- Brand construction
8th Term
- Public relations planning
- Vanguard topics
- Creative publicity
- Communications management
- Entertainment events production
Accreditations
By accepting the challenge, you will:
- Manage advertising and public relations agencies.
- Manage social media communication.
- Research markets and public opinion.
- Advise on comprehensive communication consultancies.
- Coordinate communication in government institutions or private organizations.
Are you ready to be a part of a unique educational experience at UDLAP?
Connect with the world.
UDLAP offers you an opportunity to study abroad, widening your horizons and promoting your personal and professional growth.
Faculty.
With their passion and knowledge, our professors provide you a quality education and unique academic experience. Discover who will accompany you.
Graduates.
Their academic formation motivates them to their professional success and impact on society that inspires all. Discover our graduate’s success stories.