Study Plan - Communications and Public Relations

When you finish all units of your education program, you will receive a Diploma and a Professional License, as well as a bachelor’s degree endorsed by SACSCOC that is recognized worldwide.

Accredited and Consolidated Institution.
Registered in Group 3 of the Institutional Improvement Program.

Communications and Public Relations

First Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LIV1043
DIGITAL IMAGE BASICS
64
32
6
LEX0113
FOREIGN LANGUAGE I
48
48
6
DIG0013
DIGITAL CULTURE
48
48
6
GENERAL STUDIES ELECTIVE IN MATH
48
48
6
LRP1013
PRINCIPLES OF PUBLIC RELATIONS AND INTEGRATED COMMUNICATION
64
32
6
LRP1023
COMMUNICATION THEORIES
48
48
6
Total
320
256
36

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Second Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LPM1013
NARRATIVE CONSTRUCTION
48
48
6
MAT1063
STATISTICS FOR SOCIAL SCIENCES
64
32
6
LEX0123
FOREIGN LANGUAGE II
LEX0113
48
48
6
ESP0013
ACADEMIC REASONING
DIG0013
48
48
6
LIV1023
PHOTOGRAPHY
64
32
6
LPM1023
CINEMATOGRAPHIC LANGUAGE
96
0
6
LIV1093
DIGITAL IMAGE EDITION
LIV1043
64
32
6
Total
432
240
42

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Third Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LEX0133
FOREIGN LANGUAGE III
LEX0123
48
48
6
ESP0023
ACADEMIC WRITING
ESP0013
48
48
6
LPM2023
AUDIOVISUAL PRODUCTION TECHNIQUES
64
32
6
LPM2033
SCRIPTWRITING FOR AUDIOVISUAL MEDIA
64
32
6
GENERAL STUDIES ELECTIVE IN SOCIAL SCIENCES
48
48
6
LRI2013
RESEARCH METHODS IN SOCIAL SCIENCES
MAT1063
48
48
6
LPM2013
AUDIO PRODUCTION
64
32
6
Total
384
288
42

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Fourth Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LRP2013
CONTEMPORARY COMMUNICATION AND CULTURE
48
48
6
LPD2043
ADVANCED RESEARCH METHODS IN SOCIAL SCIENCES
48
48
6
LPM2053
TRANSMEDIA CONTENT
48
48
6
LPM2063
MULTIMEDIA CONTENT PRODUCTION
LPM2023
64
32
6
GENERAL STUDIES ELECTIVE IN HUMANITIES
48
48
6
LPM2043
COMPOSITION AND JOURNALISM
48
48
6
LRP2023
ORGANIZATIONAL COMMUNICATION
64
32
6
Total
368
304
42

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Fifth Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LRP3033
ANALYSIS OF AUDIENCES
48
48
6
LRP3043
PERSUASION AND PUBLIC OPINION
48
48
6
LRP3053
PROFESSIONAL PRACTICES I
0
96
6
GENERAL STUDIES ELECTIVE IN NATURAL SCIENCES
48
48
6
GENERAL STUDIES ELECTIVE IN ARTS
48
48
6
LRP3013
PUBLIC SPEAKING
64
32
6
LRP3023
DIGITAL COMMUNICATION
48
48
6
Total
304
368
42

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Sixth Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LRP3063
CRITICAL THEORY AND CULTURAL STUDIES
48
48
6
LPD2053
TRAINING AND DEVELOPMENT IN ORGANIZATIONS
48
48
6
LRP3073
SENSORY COMMUNICATION AND DEVELOPMENT OF EXPERIENCES
LRP1013
64
32
6
LRP3083
SELECT TOPICS
48
48
6
LRP3093
STRATEGIC CAMPAIGNS IN DIGITAL MEDIA
LRP3023
64
32
6
LRP3103
CORPORATE IMAGE EVALUATION AND REPUTATION
64
32
6
Total
336
240
36

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Seventh Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LRP4013
DISCOURSE ANALYSIS IN COMMUNICATIONS
LPM2053
48
48
6
LRP4023
CRISIS COMMUNICATION
64
32
6
LRP4033
PROFESSIONAL PRACTICES II
LRP3053
0
96
6
LRP4043
PERSPECTIVES OF THE DISCIPLINE
48
48
6
LRP4053
BRAND CONSTRUCTION
LRP3103
48
48
6
Total
208
272
30

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Eighth Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LRP4063
PUBLIC RELATIONS PLANNING
LRP3043
64
32
6
LRP4073
VANGUARD TOPICS
48
48
6
LRP4083
CREATIVE PUBLICITY
LRP3073
48
48
6
LRP4093
COMMUNICATIONS MANAGEMENT
LRP3093
48
48
6
LPM4073
ENTERTAINMENT EVENTS PRODUCTION
48
48
6
Total
256
224
30

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Total Study Plan Credits
Hours With Teacher 2608
Hours Independent 2192
Credits (Units) 300

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Objective

Train professionals in Communications and Public Relations to manage global projects, using qualitative and quantitative methodologies. Focus on problem detection, audience identification, media evaluation, selection of tactics and digital strategies. Use virtual environments, technological and computer tools to strengthen the communication, image and reputation of public and private organizations with ethics and social commitment.

Graduate profile

The Communications and Public Relations’ teaching learning process is based on competencies to integrate knowledge, skills and attitudes that train ethical professionals who can meet the communications and public relations needs and requirements of the population, in a global world.

  • Develop digital theories, creating relevant content for the contemporary public.
  • Propose persuasive and ethical strategies for transmedia projects, promoting freedom of expression and credibility.
  • Analyze organizational behaviors and manage public relations projects with tolerance and non-discrimination, benefiting the image of organizations.
  • Manage communications projects by applying public relations principles to improve the image and prestige of public and private organizations, ensuring the effectiveness of messages on various platforms, both individually and as a team, with responsibility and commitment.
  • Manage learning using digital resources effectively.

Explore everything that studying Communications and Public Relations has to offer.

Recommended Computer Specifications

These specifications are provided as a general guideline, reflecting the average requirements of the academic software currently in use at the institution. Please note that the university is not responsible for any individual decisions made regarding computer equipment.