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Academic
Program 2017

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Academic
Program 2017

COMMUNICATIONS AND IMAGE

The aim of our program in Communications and Public Image is to make you a successful professional in the area. It consists of 50 courses distributed in 8 cycles and has the Official Study Certification (RVOE) granted by the Ministry of Education (SEP).

  H.D: Horas Docente, H.I: Horas Independiente, C: Número de Créditos, R: Materia(s) de requisito

First Semester
SPANISH I
ESP0011

H.D. 48 H.I. 48 C. 6
INFORMATION AND SOCIETY
LIP2021

H.D. 48 H.I. 48 C. 6
INTRODUCTION TO COMMUNICATIONS
LIP1011

H.D. 48 H.I. 48 C. 6
FOREIGN LANGUAGE I
LEX0111

H.D. 48 H.I. 48 C. 6
INTRODUCTION TO ADMINISTRATION (*)
ADM1011

H.D. 48 H.I. 48 C. 6
QUANTITATIVE REASONING
MAT0011

H.D. 48 H.I. 48 C. 6
H.D:288
H.I:288
C:36
Second Semester
ART, HISTORY AND CULTURE
AHC0011

H.D. 48 H.I. 48 C. 6
COMMUNICATION AND EDITORIAL PRODUCTION
LIP2061

H.D. 48 H.I. 48 C. 6
SPANISH II
ESP0021

H.D. 48 H.I. 48 C. 6
DESCRIPTIVE STATISTICS (*)
MAT2031

H.D. 48 H.I. 48 C. 6
INTRODUCTION TO JOURNALISM
LPM1041

H.D. 48 H.I. 48 C. 6
FOREIGN LANGUAGE II
LEX0121

H.D. 48 H.I. 48 C. 6
CINEMATIC LANGUAGE I
LPM1021

H.D. 64 H.I. 32 C. 6
H.D:352
H.I:320
C:42
Third Semester
COMMUNICATION THEORIES
LIP2011

H.D. 48 H.I. 48 C. 6
STATISTICAL INFERENCE
MAT2041

H.D. 48 H.I. 48 C. 6
MARKETING FUNDAMENTALS (*)
LMK1011

H.D. 48 H.I. 48 C. 6
FOREIGN LANGUAGE III
LEX0131

H.D. 48 H.I. 48 C. 6
PRODUCTION OF JOURNALISTIC GENRES
LPM2011
R. LPM1041
H.D. 48 H.I. 48 C. 6
INFORMATION TECHNOLOGIES FOR KNOWLEDGE CONSTRUCTION
INF0011

H.D. 48 H.I. 48 C. 6
H.D:288
H.I:288
C:36
Fourth Semester
CONSUMER BEHAVIOR
LMK1021

H.D. 48 H.I. 48 C. 6
ETHICS FOR SUSTAINABLE DEVELOPMENT
EDS0011

H.D. 48 H.I. 48 C. 6
PHOTOGRAPHY
LIV2051

H.D. 64 H.I. 32 C. 6
METHODOLOGICAL PERSPECTIVES OF COMMUNICATION
LIP2031
R. MAT2041
H.D. 48 H.I. 48 C. 6
CONTEMPORARY MEXICAN POLITICS
LRI1031

H.D. 48 H.I. 48 C. 6
AUDIOVISUAL PRODUCTION TECHNIQUES
LPM2061
R. LPM1021
H.D. 64 H.I. 32 C. 6
FUNCTIONALIST THEORIES OF COMMUNICATION
LIP2051
R. LIP2011
H.D. 48 H.I. 48 C. 6
H.D:368
H.I:304
C:42
Fifth Semester
ORGANIZATIONAL COMMUNICATION
LIP3021

H.D. 48 H.I. 48 C. 6
ADVANCED EDITING OF THE DIGITAL IMAGE
LIV3011
R. LIV2051
H.D. 64 H.I. 32 C. 6
TRAINING FOR THE CRITICAL RECEPTION OF MEDIA
LID4031

H.D. 48 H.I. 48 C. 6
QUALITATIVE RESEARCH FUNDAMENTALS
LIP3051
R. LIP2031
H.D. 48 H.I. 48 C. 6
QUANTITATIVE INVESTIGATION WORKSHOP
LIP3011
R. LIP2031
H.D. 48 H.I. 48 C. 6
CRITICAL THEORIES AND CULTURAL STUDIES
LIP3031

H.D. 48 H.I. 48 C. 6
H.D:304
H.I:272
C:36
Sixth Semester
INTEGRATED MARKETING COMMUNICATION
LMK2021
R. LMK1021
H.D. 48 H.I. 48 C. 6
COMMUNICATION AND ORGANIZATIONAL DEVELOPMENT
LIP3061
R. LIP3021
H.D. 48 H.I. 48 C. 6
COMMUNICATION AND GLOBALIZATION (*)
LIP3041

H.D. 48 H.I. 48 C. 6
INFORMATION LAW
LDE2021

H.D. 48 H.I. 48 C. 6
CORPORATE IMAGE ASSESSMENT
LIP3071
R. LIP3021
H.D. 48 H.I. 48 C. 6
MULTIMEDIA PRODUCTION
LPM2051

H.D. 64 H.I. 32 C. 6
H.D:304
H.I:272
C:36
Seventh Semester
DESIGN AND EVALUATION OF COMMUNICATION PROJECTS
LPM4041

H.D. 48 H.I. 48 C. 6
ETHICS AND COMMUNICATION
LIP4021

H.D. 48 H.I. 48 C. 6
MEDIA PLANNING AND BTL
LMK3031
R. LMK2021
H.D. 48 H.I. 48 C. 6
PROFESSIONAL PRACTICES I
LIP4031

H.D. 48 H.I. 48 C. 6
QUALITATIVE INVESTIGATION WORKSHOP
LIP4011
R. LIP3051
H.D. 48 H.I. 48 C. 6
ELECTIVE COURSE I
TIP4011

H.D. 48 H.I. 48 C. 6
H.D:288
H.I:288
C:36
Eighth Semester
CRISIS COMMUNICATION
LIP4061

H.D. 48 H.I. 48 C. 6
COMMUNICATION FOR DEVELOPMENT AND SOCIAL CHANGE
LIP4041

H.D. 48 H.I. 48 C. 6
IMAGE AND PUBLIC RELATIONS
LMK3061

H.D. 48 H.I. 48 C. 6
PROFESSIONAL PRACTICES II
LIP4051

H.D. 48 H.I. 48 C. 6
ELECTIVE COURSE II
TIP4021

H.D. 48 H.I. 48 C. 6
ELECTIVE COURSE III
TIP4031

H.D. 48 H.I. 48 C. 6
288
288
36
Total Hrs Docente:2480
Total Hrs. Independientes:2320
Total de creditos: 300
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