You are consulting the academic programs 2012. Click here if you want to see the current version.

Academic
Program 2017

MARKETING

The program in Marketing was designed so you can become a successful professional. The program has the Official Study Certification (RVOE) of the Ministry of Education (SEP), covering 50 courses that can be completed in 8 school cycles.

H.D: Horas Docente, H.I: Horas Independiente, C: Número de Créditos, R: Materia(s) de requisito

First Semester

SPANISH I
ESP0011

H.D. 48 H.I. 48 C. 6

MARKETING FUNDAMENTALS (*)
LMK1011

H.D. 48 H.I. 48 C. 6

FOREIGN LANGUAGE I
LEX0111

H.D. 48 H.I. 48 C. 6

MATH I
MAT1021

H.D. 64 H.I. 32 C. 6

INTRODUCTION TO ADMINISTRATION (*)
ADM1011

H.D. 48 H.I. 48 C. 6

QUANTITATIVE REASONING
MAT0011

H.D. 48 H.I. 48 C. 6

H.D:304

H.I:272

C:36

Second Semester

CONSUMER BEHAVIOR
LMK1021

H.D. 48 H.I. 48 C. 6

FINANCIAL ACCOUNTING (*)
LFP1011

H.D. 48 H.I. 48 C. 6

SPANISH II
ESP0021
R. ESP0011
H.D. 48 H.I. 48 C. 6

FOREIGN LANGUAGE II
LEX0121
R. LEX0111
H.D. 48 H.I. 48 C. 6

MATH II
MAT1031
R. MAT1021
H.D. 64 H.I. 32 C. 6

INTERNAL MARKETING
LMK1031

H.D. 48 H.I. 48 C. 6

INTRODUCTION TO MICROECONOMICS
ECO1011

H.D. 48 H.I. 48 C. 6

H.D:352

H.I:320

C:42

Third Semester

STATISTICAL ANALYSIS
MAT2011
R. MAT1031
H.D. 48 H.I. 48 C. 6

COST ACCOUNTING
CON1011
R. LFP1011
H.D. 48 H.I. 48 C. 6

ENTREPRENEURIAL CULTURE
LAD2051

H.D. 48 H.I. 48 C. 6

QUALITATIVE MARKET RESEARCH
LMK2011

H.D. 48 H.I. 48 C. 6

FOREIGN LANGUAGE III
LEX0131
R. LEX0121
H.D. 48 H.I. 48 C. 6

INFORMATION TECHNOLOGIES FOR KNOWLEDGE CONSTRUCTION
INF0011

H.D. 48 H.I. 48 C. 6

H.D:288

H.I:288

C:36

Fourth Semester

ART, HISTORY AND CULTURE
AHC0011

H.D. 48 H.I. 48 C. 6

INTEGRATED MARKETING COMMUNICATION
LMK2021

H.D. 48 H.I. 48 C. 6

PRODUCT INNOVATION
LMK2031

H.D. 48 H.I. 48 C. 6

QUANTITATIVE MARKETING RESEARCH
LMK2041
R. LMK2011 MAT2011
H.D. 48 H.I. 48 C. 6

SERVICE MARKETING AND CRM
LMK2051

H.D. 48 H.I. 48 C. 6

DECISION MODELS
LAD3021
R. MAT1031
H.D. 48 H.I. 48 C. 6

INTRODUCTION TO MACROECONOMICS
ECO1021
R. ECO1011
H.D. 48 H.I. 48 C. 6

H.D:336

H.I:336

C:42

Fifth Semester

FINANCIAL ADMINISTRATION
CON2011
R. CON1011
H.D. 48 H.I. 48 C. 6

ETHICS FOR SUSTAINABLE DEVELOPMENT
EDS0011

H.D. 48 H.I. 48 C. 6

MARKET INTELLIGENCE
LMK3021
R. LMK2041
H.D. 48 H.I. 48 C. 6

SOCIAL MARKETING
LMK3011

H.D. 48 H.I. 48 C. 6

MEDIA PLANNING AND BTL
LMK3031
R. LMK2021
H.D. 48 H.I. 48 C. 6

VALUATION DESIGN
DIS3011

H.D. 48 H.I. 48 C. 6

H.D:288

H.I:288

C:36

Sixth Semester

PRICING STRATEGY
LMK3051
R. CON2011
H.D. 48 H.I. 48 C. 6

DISTRIBUTION STRATEGIES
LMK3071
R. LMK2011
H.D. 48 H.I. 48 C. 6

IMAGE AND PUBLIC RELATIONS
LMK3061

H.D. 48 H.I. 48 C. 6

INTERNATIONAL MARKETING
LMK3041

H.D. 48 H.I. 48 C. 6

MARKET FORECAST VARIABLES
LMK3091
R. LMK2041
H.D. 48 H.I. 48 C. 6

CORPORATE GOVERNANCE
LFP2051

H.D. 48 H.I. 48 C. 6

SALES
LMK3081

H.D. 48 H.I. 48 C. 6

H.D:336

H.I:336

C:42

Seventh Semester

BRANDING
LMK4021

H.D. 48 H.I. 48 C. 6

INVESTMENT PROJECT EVALUATION
CON3031
R. CON2011
H.D. 48 H.I. 48 C. 6

SOCIAL RESPONSIBILITY IN BUSINESS
LAD4081

H.D. 48 H.I. 48 C. 6

REATAILING AND MERCHANDISING
LMK4011
R. LMK3071
H.D. 48 H.I. 48 C. 6

ELECTIVE COURSE I
TMK4011

H.D. 48 H.I. 48 C. 6

ELECTIVE COURSE II
TMK4021

H.D. 48 H.I. 48 C. 6

ELECTIVE COURSE III
TMK4031

H.D. 48 H.I. 48 C. 6

H.D:336

H.I:336

C:42

Eighth Semester

E-MARKETING
LMK4061

H.D. 48 H.I. 48 C. 6

STRATEGIC AND CONSULTING MARKETING
LMK4051
R. LMK2041
H.D. 48 H.I. 48 C. 6

PROFESSIONAL PRACTICES I
LMK4031

H.D. 64 H.I. 32 C. 6

PROFESSIONAL PRACTICES II
LMK4041

H.D. 48 H.I. 48 C. 6

208

176

Total Hrs Docente:2448

Total Hrs. Independientes:2352

Total de creditos: 300

Derechos Reservados © 2025. Universidad de las Américas Puebla. Sta. Catarina Mártir. Cholula, Puebla. C.P. 72810. México
Conmutador: +52 (222) 229 20 00. Lada sin costo: 01 800 22 77 400 | Admisiones: informes.nuevoingreso@udlap.mx +52 (222) 229 2112
Teléfono gratuito para llamadas de EE.UU. 1 844 873 2970 | Aviso de privacidad