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Academic
Program 2017

MARKETING

The program in Marketing was designed so you can become a successful professional. The program has the Official Study Certification (RVOE) of the Ministry of Education (SEP), covering 50 courses that can be completed in 8 school cycles.

H.D: Horas Docente, H.I: Horas Independiente, C: Número de Créditos, R: Materia(s) de requisito

First Semester

SPANISH I
ESP0011

H.D. 48 H.I. 48 C. 6

MARKETING FUNDAMENTALS (*)
LMK1011

H.D. 48 H.I. 48 C. 6

FOREIGN LANGUAGE I
LEX0111

H.D. 48 H.I. 48 C. 6

MATH I
MAT1021

H.D. 64 H.I. 32 C. 6

INTRODUCTION TO ADMINISTRATION (*)
ADM1011

H.D. 48 H.I. 48 C. 6

QUANTITATIVE REASONING
MAT0011

H.D. 48 H.I. 48 C. 6

H.D:304

H.I:272

C:36

Second Semester

CONSUMER BEHAVIOR
LMK1021

H.D. 48 H.I. 48 C. 6

FINANCIAL ACCOUNTING (*)
LFP1011

H.D. 48 H.I. 48 C. 6

SPANISH II
ESP0021
R. ESP0011
H.D. 48 H.I. 48 C. 6

FOREIGN LANGUAGE II
LEX0121
R. LEX0111
H.D. 48 H.I. 48 C. 6

MATH II
MAT1031
R. MAT1021
H.D. 64 H.I. 32 C. 6

INTERNAL MARKETING
LMK1031

H.D. 48 H.I. 48 C. 6

INTRODUCTION TO MICROECONOMICS
ECO1011

H.D. 48 H.I. 48 C. 6

H.D:352

H.I:320

C:42

Third Semester

STATISTICAL ANALYSIS
MAT2011
R. MAT1031
H.D. 48 H.I. 48 C. 6

COST ACCOUNTING
CON1011
R. LFP1011
H.D. 48 H.I. 48 C. 6

ENTREPRENEURIAL CULTURE
LAD2051

H.D. 48 H.I. 48 C. 6

QUALITATIVE MARKET RESEARCH
LMK2011

H.D. 48 H.I. 48 C. 6

FOREIGN LANGUAGE III
LEX0131
R. LEX0121
H.D. 48 H.I. 48 C. 6

INFORMATION TECHNOLOGIES FOR KNOWLEDGE CONSTRUCTION
INF0011

H.D. 48 H.I. 48 C. 6

H.D:288

H.I:288

C:36

Fourth Semester

ART, HISTORY AND CULTURE
AHC0011

H.D. 48 H.I. 48 C. 6

INTEGRATED MARKETING COMMUNICATION
LMK2021

H.D. 48 H.I. 48 C. 6

PRODUCT INNOVATION
LMK2031

H.D. 48 H.I. 48 C. 6

QUANTITATIVE MARKETING RESEARCH
LMK2041
R. LMK2011 MAT2011
H.D. 48 H.I. 48 C. 6

SERVICE MARKETING AND CRM
LMK2051

H.D. 48 H.I. 48 C. 6

DECISION MODELS
LAD3021
R. MAT1031
H.D. 48 H.I. 48 C. 6

INTRODUCTION TO MACROECONOMICS
ECO1021
R. ECO1011
H.D. 48 H.I. 48 C. 6

H.D:336

H.I:336

C:42

Fifth Semester

FINANCIAL ADMINISTRATION
CON2011
R. CON1011
H.D. 48 H.I. 48 C. 6

ETHICS FOR SUSTAINABLE DEVELOPMENT
EDS0011

H.D. 48 H.I. 48 C. 6

MARKET INTELLIGENCE
LMK3021
R. LMK2041
H.D. 48 H.I. 48 C. 6

SOCIAL MARKETING
LMK3011

H.D. 48 H.I. 48 C. 6

MEDIA PLANNING AND BTL
LMK3031
R. LMK2021
H.D. 48 H.I. 48 C. 6

VALUATION DESIGN
DIS3011

H.D. 48 H.I. 48 C. 6

H.D:288

H.I:288

C:36

Sixth Semester

PRICING STRATEGY
LMK3051
R. CON2011
H.D. 48 H.I. 48 C. 6

DISTRIBUTION STRATEGIES
LMK3071
R. LMK2011
H.D. 48 H.I. 48 C. 6

IMAGE AND PUBLIC RELATIONS
LMK3061

H.D. 48 H.I. 48 C. 6

INTERNATIONAL MARKETING
LMK3041

H.D. 48 H.I. 48 C. 6

MARKET FORECAST VARIABLES
LMK3091
R. LMK2041
H.D. 48 H.I. 48 C. 6

CORPORATE GOVERNANCE
LFP2051

H.D. 48 H.I. 48 C. 6

SALES
LMK3081

H.D. 48 H.I. 48 C. 6

H.D:336

H.I:336

C:42

Seventh Semester

BRANDING
LMK4021

H.D. 48 H.I. 48 C. 6

INVESTMENT PROJECT EVALUATION
CON3031
R. CON2011
H.D. 48 H.I. 48 C. 6

SOCIAL RESPONSIBILITY IN BUSINESS
LAD4081

H.D. 48 H.I. 48 C. 6

REATAILING AND MERCHANDISING
LMK4011
R. LMK3071
H.D. 48 H.I. 48 C. 6

ELECTIVE COURSE I
TMK4011

H.D. 48 H.I. 48 C. 6

ELECTIVE COURSE II
TMK4021

H.D. 48 H.I. 48 C. 6

ELECTIVE COURSE III
TMK4031

H.D. 48 H.I. 48 C. 6

H.D:336

H.I:336

C:42

Eighth Semester

E-MARKETING
LMK4061

H.D. 48 H.I. 48 C. 6

STRATEGIC AND CONSULTING MARKETING
LMK4051
R. LMK2041
H.D. 48 H.I. 48 C. 6

PROFESSIONAL PRACTICES I
LMK4031

H.D. 64 H.I. 32 C. 6

PROFESSIONAL PRACTICES II
LMK4041

H.D. 48 H.I. 48 C. 6

208

176

Total Hrs Docente:2448

Total Hrs. Independientes:2352

Total de creditos: 300

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