Study Plan - Marketing

When you finish all units of your education program, you will receive a Diploma and a Professional License, as well as a bachelor’s degree endorsed by SACSCOC that is recognized worldwide.

Accredited and Consolidated Institution.
Registered in Group 3 of the Institutional Improvement Program.

Marketing

First Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LEX0113
FOREIGN LANGUAGE I
48
48
6
DIG0013
DIGITAL CULTURE
48
48
6
GENERAL STUDIES ELECTIVE IN SOCIAL SCIENCES
48
48
6
LMK1013
MARKETING FUNDAMENTALS
48
48
6
MAT1013
COLLEGE MATH
48
48
6
LAD1013
ADMINISTRATION OUTLOOK
48
48
6
Total
288
288
36

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Second Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
ECO1013
BUSINESS AND ECONOMICS
48
48
6
MAT2063
BUSINESS STATISTICS I
MAT1013
48
48
6
GENERAL STUDIES ELECTIVE IN MATH
48
48
6
CON1013
ACCOUNTING
0
48
6
LEX0123
FOREIGN LANGUAGE II
LEX0113
48
48
6
ESP0013
ACADEMIC REASONING
DIG0013
48
48
6
LMK1023
CONSUMER BEHAVIOR
LMK1013
0
0
6
Total
240
288
42

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Third Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LMK1033
COST ACCOUNTING
CON1013
48
48
6
LMK2013
QUALITATIVE MARKET RESEARCH
LMK1013
48
48
6
LEX0133
FOREIGN LANGUAGE III
LEX0123
48
48
6
ESP0023
ACADEMIC WRITING
ESP0013
48
48
6
LIV1043
DIGITAL IMAGE BASICS
64
32
6
ECO1023
MACROECONOMIC ENVIRONMENT
48
48
6
MAT2103
BUSINESS STATISTICS II
MAT2063
48
48
6
Total
352
320
42

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Fourth Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LMK2033
NEGOTIATION AND SALES
LMK1013
48
48
6
LFP2033
FINANCIAL ADMINISTRATION
CON1013
48
48
6
LAD3053
ETHICS AND SOCIAL RESPONSIBILITY IN BUSINESS
48
48
6
GENERAL STUDIES ELECTIVE IN HUMANITIES
48
48
6
LIV1093
DIGITAL IMAGE EDITION
LIV1043
64
32
6
LMK2043
INTERNATIONAL MARKETING
LMK1013
48
48
6
LMK2023
INTEGRAL MARKETING COMMUNICATION
0
0
6
Total
304
272
42

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Fifth Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LMK3013
QUANTITATIVE MARKET RESEARCH
MAT1023
48
48
6
LMK3023
PRICING STRATEGY
LFP2023
48
48
6
LMK3043
PROFESSIONAL PRACTICES I
0
96
6
GENERAL STUDIES ELECTIVE IN ARTS
48
48
6
GENERAL STUDIES ELECTIVE IN NATURAL SCIENCES
48
48
6
LMK3033
INTERNAL MARKETING
LMK1013
48
48
6
Total
240
336
36

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Sixth Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LMK3103
DIGITAL MARKETING
LMK1013
48
48
6
LMK3053
BRAND MANAGEMENT
LMK1023
48
48
6
LMK3063
SERVICE MARKETING
LMK1013
48
48
6
LMK3073
DISTRIBUTION STRATEGIES
LMK1013
48
48
6
LMK3083
PRODUCT INNOVATION
LMK2013
48
48
6
LMK3093
MARKET INTELLIGENCE I
LMK3013
48
48
6
Total
288
288
36

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Seventh Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LMK4033
SELECT TOPICS
48
48
6
LMK4013
MARKETING AND RETAIL
LMK3073
48
48
6
LMK4023
SOCIAL MARKETING
LMK2013
48
48
6
LMK4043
MARKET INTELLIGENCE II
LMK3013
48
48
6
LMK4053
PROFESSIONAL PRACTICES II
LMK3043
0
96
6
LAD4033
BUSINESS CREATION
48
48
6
Total
240
336
36

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Eighth Term

Matter Code
Course List
Sequence
Hours With Teacher
Hours Independent
Credits (Units)
LRP4063
PUBLIC RELATIONS PLANNING
LMK4033
64
32
6
LMK4063
DIGITAL PUBLICITY
LMK1013
48
48
6
LMK4073
STRATEGIC MARKETING
LMK4023
48
48
6
LMK4083
PERSPECTIVES OF THE DISCIPLINE
48
48
6
LMK4093
VANGUARD TOPICS
48
48
6
Total
256
224
30

Hours With Teacher : Horas Docente
Hours Independent: Horas independiente

Total Study Plan Credits
Hours With Teacher 2208
Hours Independent 2352
Credits (Units) 300

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Objective

Train marketing professionals capable of identifying market needs and create value in products and services. Using data analysis and new marketing technologies, students are trained in real and virtual learning environments. This allows them to learn comprehensively in market research, consumer behavior, product innovation, pricing strategies, distribution, communication and digital marketing in a global context.

Graduate profile

The Marketing’s teaching learning process is based on competencies to integrate knowledge, skills and attitudes that train ethical professionals who can meet marketing needs and requirements of the population, in a global world.

  • Analyze marketing problems and opportunities using market research tools to develop innovative and competitive strategies, working collaboratively and with respect for cultural diversity.
  • Identify the impact of marketing decisions on the functional areas of a company, facing challenges and improving competitive position through professional updating and continuous training.
  • Increase the value of an organization's offer through marketing strategies to market products and services, using technological tools and market intelligence in an efficient and ethical manner.
  • Evaluate data to identify market opportunities and consumer trends, supporting the design of marketing strategies and facilitating responsible decision-making for public and private organizations.
  • Manage learning using digital resources effectively.

Explore everything that studying Marketing has to offer.

Recommended Computer Specifications

These specifications are provided as a general guideline, reflecting the average requirements of the academic software currently in use at the institution. Please note that the university is not responsible for any individual decisions made regarding computer equipment.