Program Overview
Imagen Conoce
Pleca Conoce

Downloadable Brochure

As a graduate from the Bachelor of Marketing, you will be able to understand market needs,  creating proposals to deliver products and services.  You will make strategic decisions using market research and data analytics tools to propose significant changes in consumer behavior, product innovation, negotiation and sales, branding, retail, e-marketing, market intelligence, and integral communication in different industries and sectors, at a local, national, and international level.

Once you have finished your study program, you will have a bachelor´s degree in addition to a licenciatura degree.  Therefore, your studies will be recognized worldwide.

In addition to enhancing your entry skills, at the Licenciatura in Marketing we propose to:

  • Provide you with a global and strategic vision of companies.
  • Increase your ability for teamwork.
  • Encourage your leadership, creativity, and innovation to take on different projects and activities.
  • Perfect your oral and written communication skills.
  • Increase your ability to solve problems.
  • Make you an expert in market research and market intelligence.
  • Enhance your analytic, summation, creativity, and critical abilities.
  • Instill in you professional, ethical, and responsible thinking of society.
  • Creative to carry out innovative projects of commercial or social applications.
  • Can communicate complex ideas both verbally and in writing.
  • Is interested in using market intelligence tools to undertake business strategies.
  • Willing to work for the greater good and to be successful.
  • Determined to achieve goals through learning.
  • Can face the challenges of an ever more competitive world.

A graduate from the Licenciatura in Marketing:

  • Designs and directs innovative marketing, commercial, or social strategies with objectivity, ethics, and social responsibility, integrating the theoretical-practical knowledge of marketing to achieve a competitive advantage in local or international markets.
  • Applies market intelligence, research, data analysis and information management tools to identify market opportunities, trends, and consumer expectations to improve an organization’s position in the market.
  • Makes strategic decisions to create and deliver superior value to consumers, using vanguard technology in order to care for the environment, social wellbeing, and economy of an organization by marketing their products or services.
  • Is aware that marketing allows for identifying and delivering fair exchanges that let the company grow and position itself in selected markets; thus he/she always considers it as the center of the company’s strategic decisions.
Check the previous academic program: Program 2012
All Rights Reserved © 2022. Universidad de las Américas Puebla. Sta. Catarina Mártir. Cholula, Puebla. 72810. Mexico | Admissions: Telephone: +52 (222) 229 20 00, Toll Free from Mexico: 01 800 22 77 400 | Admisiones +52 (222) 229 2112 Toll Free Number from USA: 1 844 873 2970 | Privacy notice
Botón Arriba