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COMMUNICATION AND PUBLIC RELATIONS
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Academic Program

Once you have finished your study program, you will have a SACSCOC approved bachelor´s degree in addition to a licenciatura degree. Therefore, your studies will be recognized worldwide.

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Check the previous academic program: Program 2013
Term
First Term
FUNDAMENTALS OF COMMUNICATIONLPM1012 48 486 FUNDAMENTALS OF DIGITAL IMAGESLIV1022 64 326 FOREIGN LANGUAGE I *LEX0112 64 326 GENERAL STUDIES ELECTIVE IN MATH * 48 486 INFORMATION TECHNOLOGIES FOR KNOWLEDGE CONSTRUCTIONINF0012 48 486 COMMUNICATION THEORIESLRP1012 48 486   32025636*UDLAP’s General Education (GenEd) course.
Second Term
ACADEMIC REASONING *ESP0012 INF001248 486 EFFECTIVE COMMUNICATIONLAD1012 48 486 EDITING DIGITAL IMAGESLIV1052 LIV102264 326 STATISTICS FOR SOCIAL SCIENCESMAT1052 64 326 PHOTOGRAPHYLIV1072 64 326 FUNDAMENTALS OF MARKETINGLMK1012 48 486 FOREIGN LANGUAGE II *LEX0122 LEX011264 326   40027242*UDLAP’s General Education (GenEd) course.
Third Term
ACADEMIC WRITING *ESP0022 ESP001248 486 WRITING FOR THE MEDIALRP2022 64 326 INFOGRAPHICS AND DATA VISUALIZATIONLIV2022 64 326 FOREIGN LANGUAGE III *LEX0132 LEX012264 326 RESEARCH METHODS IN SOCIAL SCIENCESLRI2012 MAT105264 326 PRINCIPLES OF PUBLIC RELATIONSLRP2012 48 486 VISUAL SEMIOTICS AND RHETORICLIV2032 48 486   40027242*UDLAP’s General Education (GenEd) course.
Fourth Term
CONSUMER BEHAVIORLMK2022 LMK101248 486 COMMUNICATION AND GLOBALIZATIONLRP2032 48 486 ADVANCED RESEARCH METHODS IN SOCIAL SCIENCESLPD2032 LRI201264 326 GENERAL STUDIES ELECTIVE IN ARTS * 48 486 GENERAL STUDIES ELECTIVE IN BEHAVIORAL SCIENCES * 48 486 GENERAL STUDIES ELECTIVE IN HUMANITIES * 48 486 PRODUCTION OF MULTIMEDIA CONTENTLPM2052 64 326   36830442*UDLAP’s General Education (GenEd) course.
Fifth Term
ANALYSIS OF NEW MEDIALRP3012 48 486 DISCOURSE ANALYSIS FOR COMMUNICATIONLRP3032 48 486 INTEGRAL COMMUNICATION IN MARKETINGLMK3032 LMK202248 486 GENERAL STUDIES ELECTIVE IN NATURAL SCIENCES * 48 486 PUBLIC POLICIESLRI3012 48 486 PROFESSIONAL PRACTICES 1LRP3022 96 06   33624036*UDLAP’s General Education (GenEd) course.
Sixth Term
VERBAL AND NON-VERBAL COMMUNICATIONLRP3042 48 486 COMMUNICATION AND ORGANIZATIONAL DEVELOPMENTLRP3072 64 326 DIGITAL MEDIA STUDIESLRP3062 48 486 PERSUASION AND PUBLIC OPINIONLRP3052 48 486 SELECT TOPICS 1LRP3082 48 486 CRITICISM THEORY AND CULTURAL STUDIESLRP3092 48 486   30427236*UDLAP’s General Education (GenEd) course.
Seventh Term
POLITICAL MARKETINGLPT4012 48 486 SOCIAL MARKETINGLMK4012 LMK303248 486 PUBLIC RELATIONS PLANNINGLRP4022 64 326 POLITICS AND NEW TECHNOLOGIESLPT4052 48 486 PROFESSIONAL PRACTICES 2LRP4012 96 06 SELECT TOPICS 2LRP4032 64 326   36820836*UDLAP’s General Education (GenEd) course.
Eighth Term
STRATEGIC CAMPAIGNS IN DIGITAL MEDIALRP4042 64 326 CRISIS COMMUNICATIONSLRP4052 64 326 BRAND CONSTRUCTION AND CORPORATE REPUTATIONLRP4062 64 326 DESIGN AND EVALUATION OF COMMUNICATION PROJECTSLPM4082 64 326 SELECT TOPICS 3LRP4072 48 486  30417630
 Total 28002000300
General studies elective in Arts
ART AND CULTURE IN THE AMERICAS ART0022  48 486 ART, HISTORY AND CULTURE ART0012  48 486
UDLAP’s General Education (GenEd) course.
General studies elective in Math
MATH FOR THINKING MAT0012  48 486 MATH AND CULTURE MAT0022  48 486
UDLAP’s General Education (GenEd) course.
General studies elective in Humanities
ECOSOPHY HUM0012  48 486 HUMANISTIC THOUGHT HUM0022  48 486
UDLAP’s General Education (GenEd) course.
General studies elective in Behavioral Sciences
ETHICS, SOCIETY AND ENVIRONMENT COM0012  48 486 BEHAVIOR AND HUMAN DEVELOPMENT COM0022  48 486
UDLAP’s General Education (GenEd) course.
General studies elective in Natural Sciences
NUTRITION AND LIFE CNE0012  48 486 EVOLUTION AND BIODIVERSITY CNE0022  48 486
UDLAP’s General Education (GenEd) course.
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Bachelor