Courses
Academic Program

Once you have finished your study program, you will have a SACSCOC approved bachelor´s degree in addition to a licenciatura degree. Therefore, your studies will be recognized worldwide.

Check the previous academic program: Program 2012
Term
First Term
MANAGEMENT FUNDAMENTALSADM1012 48 486 FOREIGN LANGUAGE I *LEX0112 64 326 UNIVERSITY MATHMAT1012 48 486 GENERAL STUDIES ELECTIVE IN ARTS * 48 486 GENERAL STUDIES ELECTIVE IN MATH * 48 486 INFORMATION TECHNOLOGIES IN THE CONSTRUCTION OF KNOWLEDGE *INF0012 48 486   30427236*UDLAP’s General Education (GenEd) course.
Second Term
ACADEMIC REASONING *ESP0012 INF001248 486 CALCULUS IMAT1022 MAT101248 486 ACCOUNTING CON1012 64 326 COMPANY AND ECONOMICSECO1012 48 486 FUNDAMENTALS OF MARKETINGLMK1012 48 486 FOREIGN LANGUAGE II *LEX0122 LEX011264 326   32025636*UDLAP’s General Education (GenEd) course.
Third Term
COST ACCOUNTING ICON2012 CON101264 326 CORPORATE LAWLDE2012 48 486 MACROECONOMIC ENVIRONMENTECO2012 48 486 ACADEMIC WRITING *ESP0022 ESP001248 486 STATISTICS FOR BUSINESS IMAT2022 MAT101264 326 QUALITATIVE MARKET RESEARCHLMK2012 LMK101264 326 FOREIGN LANGUAGE III *LEX0132 LEX012264 326   40027242*UDLAP’s General Education (GenEd) course.
Fourth Term
FINANCIAL ADMINISTRATIONCON2022 64 326 CONSUMER BEHAVIORLMK2022 LMK101248 486 ORGANIZATIONAL BEHAVIORADM2022 48 486 STATISTICS FOR BUSINESS IIMAT2072 MAT202264 326 GENERAL STUDIES ELECTIVE IN BEHAVIORAL SCIENCES * 48 486 INFORMATION TECHNOLOGIES IN BUSINESSADM2012 48 486   32025636*UDLAP’s General Education (GenEd) course.
Fifth Term
ALGORITHMS AND DATA ANALYSISLAD3012 ADM201264 326 INTEGRAL COMMUNICATION IN MARKETINGLMK3032 LMK202248 486 PRODUCT INNOVATIONLMK3042 LMK201248 486 QUANTITATIVE MARKET RESEARCHLMK3022 LMK1012 MAT2072 64 326 GENERAL STUDIES ELECTIVE IN NATURAL SCIENCES * 48 486 GENERAL STUDIES ELECTIVE IN HUMANITIES * 48 486 PROFESSIONAL PRACTICES 1LMK3012 96 06   41625642*UDLAP’s General Education (GenEd) course.
Sixth Term
BRAND MANAGEMENTLMK3092 LMK303248 486 MARKET INTELLIGENCE ILMK3082 64 326 MARKETING AND RETAIL SALESLMK3112 LMK202264 326 INTERNAL MARKETINGLMK3062 LMK101248 486 INTERNATIONAL MARKETINGLMK3102 LMK101248 486 NEGOTIATION AND SALESLMK3052 64 326 SELECT TOPICS 1LMK3072 48 486   38428842*UDLAP’s General Education (GenEd) course.
Seventh Term
ETHICS AND SOCIAL CORPORATE RESPONSIBILITYADM4012 48 486 MARKET INTELLIGENCE IILMK4022 LMK3082 MAT2022 64 326 SERVICE MARKETINGLMK4042 LMK101248 486 SOCIAL MARKETINGLMK4012 LMK303248 486 PUBLIC RELATIONS PLANNINGLRP4022 64 326 PROFESSIONAL PRACTICES 2LMK4052 96 06 SELECT TOPICS 2LMK4032 48 486   41625642*UDLAP’s General Education (GenEd) course.
Eighth Term
E-MARKETINGLMK4062 LAD301248 486 BUSINESS INTELLIGENCE LAD4092 ADM2012 LAD3012 64 326 STRATEGIC MARKETINGLMK4072 LMK401264 326 SELECT TOPICS 3LMK4082 48 486  22416024





 Total 27842016300
General studies elective in Arts
ART AND CULTURE IN THE AMERICAS ART0022  48 486 ART, HISTORY AND CULTURE ART0012  48 486
General studies elective in Math
MATH FOR THINKING MAT0012  48 486 MATH AND CULTURE MAT0022  48 486
General studies elective in Humanities
ECOSOPHY HUM0012  48 486 HUMANISTIC THOUGHT HUM0022  48 486
General studies elective in Behavioral Sciences
ETHICS, SOCIETY AND ENVIRONMENT COM0012  48 486 BEHAVIOR AND HUMAN DEVELOPMENT COM0022  48 486
General studies elective in Natural Sciences
NUTRITION AND LIFE CNE0012  48 486 EVOLUTION AND BIODIVERSITY CNE0022  48 486
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